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1. MLS Service
The Multiple Listing Service is used to promote the home to the Realtor members.
This covers all Realtors in our area.
Corporate Site: www.SothebysRealty.com
Website features: |
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A. Links to property Vanity Site |
B. Ability to print flyer directly from this site |
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C. Allows for lifestyle searching |
D. Multiple Property Photos are posted |
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E. Virtual Tours may be posted here |
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2. Single Property Web Site Branded to the Property
An actual website with your property address as the URL is used. This address is
the central place for all that is critical to the marketing of your home
including brochures, disclosures, area attractions and more. Having the address
as the website name allows for retention with the consumer. Cherie and her staff
handle the set up and maintenance of the site.
See
www.luxuryatquietwaters.com for an example.
3. Web Site Posting—See Interactive Marketing Brochure
Sites in addition to those that the parent site feeds are:
| www.myuniquehome.com |
www.RealEstateJournal.com |
| www.UniqueGlobalEstates.com (Homes over 1.0 Million) |
www.Zillow.com |
| www.Trulia.com |
www.Vast.com |
| www.GoogleBase.com |
www.WSJ.com |
| www.OverStock.com |
www.IHT.com |
| www.CraigsList.com |
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4. Reaching Out in Print
See the Print Media Schedule. This schedule drives consumers to the
SotheysRealty.com site and allows them to link through to the property site.
Tacoma News Tribune
Strategic placement in color above the fold on the front page of the Real
Estate Section. Run on the popular Sunday edition, either with the website
or as a featured property.
Online Newspapers
In 2009 over 130 online newspaper posting to include Miami, Chicago, Los
Angeles, Boston markets.
Cherie Carr,
Like No Other
Marketing Specialist
Home Specialist
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